Saina and her coach P Gopichand return to a warm reception in India after her fantastic win in the Indonesian Open.

In India it would seem for an outsider that cricket is the only sport in existence. Hockey (India’s National game) has been on a wane for a long time now and nothing has been done about it. Indian Hockey team had to face the ignominy of not qualifying for the world cup and have pretty much struggled at the world stage over the past decade or so. So even though until the last few years we haven’t achieved anything great in cricket the major difference between cricket and other sports were the stars and individual achievements.

Cricket has always given its fan a star to idolize, which was something lacking in other sports. In the 90’s Leander and Mahesh captured the imagination of the Indians with wonderful performances and so did Gopichand with this All England title but not much from the other sports. But the last few years has changed the trend. Starting from Abhinav Bindra’s brilliant gold at the Olympics to Saina Nehwal’s wonderful run in Badminton, Indian sports has come a long way in that time. We have Vijender Singh in Boxing, Somdev in tennis, and Saina in Badminton and Abhinav Bindra in shooting and Viswanathan Anand in Chess. Saina I feel will end up as the best Indian women sportsperson in the history of Indian sports. At just 20 she has scaled enormous peaks and has become world number two and I hope that she becomes the best player in the world soon.

That is quite a line up I mentioned above, adding to that list is Armaan Ebrahim (Formula Two racer), Parthiva Sureshwaran (Formula two) and Karun Chandhok (Second Indian after Narain to represent in Formula 1) and Narain himself in NASCAR (US) reviving India’s interest in motorsports. So considering all this the last 10 years has been a golden period for Indian sports. I always believed that you need stars in other sports to get the kids interested. Media needs to play an important role in this too.

The next major hurdle now is the sponsors. Recently I was in conversation with one of our American colleague’s at lunch during the Soccer world cup and we asked him why American youngsters are not taking up Soccer as their career considering how well their National team performed at the event. He said it all came down to the money. Other sports in US such as Football, Baseball and Basketball ensure million dollar contracts, scholarship in a good college etc which soccer doesn’t here. Which was a very valid point as for parents to encourage their kids to take up a sport as a career, they will consider the financial aspect as their major criteria. That’s where cricket scores over the other sports in India.

Now with stars like Saina, Abhinav and Vijender in the mix I hope that these sports receive sponsors too. All the money right now goes only to one sport and it will be great if the respective associations try and get sponsorship and promote other sports to encourage youngsters to take up the same. I know this will be a long process and cannot be achieved overnight but we have to move in that direction.

A good talent should not be lost due to lack of money. We have a world number 1 middle weight boxer, World number two badminton player, Olympic gold medalist in shooting, Top 100 men’s tennis player and 4 players in world motorsports. This is indeed the golden era for Indian sports and we need to make full use of the same and hope that this scenario is not wasted. Good luck to Saina and others for the Commonwealth games in India. I hope that they make India proud win lots of medals in the upcoming CW games.