Posts Tagged ‘Amaran’
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Two years ago I wrote an article about how Tamizh cinema is failing the Pan-India test and how their lack of promotions causes lack of visibility of their content. The want to have a largely successful Pan-India film also has compromised quality of the well known Tamizh masala films. Tamizh cinema is not alien to Pan-Indian success. The current YouTube generation do not realise how big of a hit movies like Roja and Bombay were. These were the days before people only cared about content and did not care about how much money the movies made.
There were also Shankar’s movies like Indian (Hindustani), Enthiran and 2.0 which were pan-India success stories. So in a way Tamizh cinema was the pioneer in Pan-Indian films. Not only movies Tamizh cinema also produced first pan-Indian stars. So this is not something Tamizh cinema should be concerned about as they have nothing to prove. Tamizh cinema was never known for high budget extravaganzas like how Telugu cinema always did. Yeah Tamizh industry made mindless action films as well but again those were rarely successful. The only kind of films which actually were successful were movies with decent story line or movies with some message like the ones S Shankar made.
Now with the pressure of making films which breaks the 1000 cr barrier, Tamizh cinema has forgotten what made them tick over the years. Nothing against movies like Kanguva which is a great attempt but again the want to make a highly successful film the industry is trying to manufacture films which is never going to work. To be frank except for Telugu cinema none of the other industries are able to make movies which continuously match their own success. Kannada industry which put itself on the map with KGF 1 & 2 could not make another film with the same success. I wouldn’t include Kantara with KGF as they are not the same kind of films.
If what we have seen over the past 2 years is any indication Tamizh cinema is more comfortable in generating good content without having to try too hard to impress the wide audience. The movies which were made for local audience without the intention of going pan-India are the movies which actually went across borders and was liked by everyone. This exactly has been the template of Malayalam cinema as well. They have been concentrating on good content and while they might have not made a 1000 cr film, they don’t seem to care about the same.
What Tamizh cinema has shown over the past 2 years is the same. The industry is more comfortable creating good content and not very adept in creating this big scale put together films which other industries are more capable of. Even the big star masala films which have been successful over the past couple of years have been different content with good film making. The only star who has been successful despite questionable content has been Thalapathy Vijay but that cannot be taken as the norm. Even Vijay has collaborated with good directors and has produced movies like Thuppaki, Kaththi and Leo over the last decade. Vijay has a huge fan base which makes his films kind of “content proof” if you want to call it that.
This year we have had brilliant films come out of Tamizh cinema and has been loved by everyone irrespective of the language they speak but again none of these films were large scale films. I am not saying the industry should not try to make films for box office success but again when Manirathnam or Shankar made those films in the 90’s they did not think that they are making a pan-Indian film. They made the films for Tamizh audience but the content took the films across India. The want to manufacture a film to appeal to larger audience will never work. The reason Telugu cinema is successful is because, that has been their strength over the years.
It is okay to be known as the industry which creates good content like Malayalam cinema rather than going for glory with half baked content in the name of pan-India. The success of movies of Meiazhagan, Vaazhai, Lubber Pandu, Maharaja, Amaran etc should tell the film makers as to what kind of films the audience is expecting. Tamizh cinema has always been experimental but again it has always been with a good story and film making. I hope we go back to the roots and make the kind of films we are known for and if that becomes pan-India success then that should be a bonus.
After Thalapathy Vijay announced that his next film will be his last due to his foray into politics, there have been lots of speculation about who the next Superstar in Tamizh cinema would be. Vijay himself in is speech mentioned passing on his baton to Sivakarthikeyan (SK) but again the discussions are still on. Lots of YouTube media channels have also had discussions to analyse as to who will take over and become the next superstar in the coming years.
The discussions are hot at the moment after the grand success of Amaran recently in theatres. Funnily enough Amaran isn’t the typical Tamizh superstar film. The speculation about SK becoming the next superstar is at it’s peak though after this success. The bane of Superstars in Tamizh cinema though is that once you become one your range and options in the commercial space decreases. Even though this is not the case with Malayalam cinema, Tamizh, Kannada and Telugu cinema superstars face this fate. For example Mammootty can remain superstar in Malayalam and still do movies like Kaathal, Peranbu, Nanpakal Nerathy Mayakkam kind of films but in other Southern industries superstars cannot do that.
Lets take Superstar Rajinikanth for example, he has been trying to branch out and make different kind of films but has not been that successful. His recent Vettaiyan was a different kind of film for the superstar but wasn’t that kindly received by the audience who wanted more mass which apparently was missing in the film. Technically if you see Tamil Cinema has only had 4 genuine superstars, MGR, Rajinikanth, Vijay and Ajith. I wouldn’t place Sivaji Ganesan, Kamal Hassan, Suriya, Vikram etc in that space as they never compromised on content and always did different films through their careers. If Vikram and Surya became superstars they wouldn’t have been able to do a Thangalaan or Jai Bhim respectively.
This is the reason I feel Tamizh cinema does not need another superstar. Sivakarthikeyan, Harish Kalyan. kavin etc who are the young stars of Tamizh industry have been dabbling with some different subjects in recent times which has been refreshing. For example SK’s Maveeran is the most original superhero movie in recent times and if he does graduate to become a superstar, he would not be able to do another film like that. Even though Vijay and Ajith have tried to branch out and do something different they still have to remain inside their superstar circle and cannot experiment too much. This kind of creates sameness in the type of content they are involved in. We cannot blame the stars of these states though as the audience themselves do not want to see them in movies which do not present them in larger than life characters.
While the audience is happy to see SK now in a realistic portrayal of Major Mukund Varadharajan in Amaran, they may not be able to see him such roles if he were to become a superstar. With superstardom the budgets increase and the content takes a hit at most times. The movies might collect a lot but again it will not mean it is good cinema. Luckily so far in Tamizh cinema the current superstars have managed to dance around their superstardom to do some different roles which is due to their collaboration with some fantastic young directors but it is not the case all the time. This is the reason I do not want to see another superstar in Tamizh cinema. These young actors should take Vijay Sethupathy as an example and work towards becoming the stars who value the content and do not fear dabbling with different roles. Vikram is an example as well as he can still do a Deiva Thirumagal and Thangalaan without having to worry about his market. If you are a superstar I don’t think you can do that.
For the sake of the betterment of Tamizh cinema, I hope the young actors remain the stars they are and continue to give us fresh subjects and original content like they have been doing over the past few years. I don’t think there needs to be a desperate attempt to create another superstar in Tamizh cinema unless we can treat superstardom like how Malayalam cinema does.
- In: Bollywood | General | Movies | Reaction Channels | Tamil Movie | YouTube
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I normally don’t write about such things as I normally don’t care about what people are posting on YouTube or on social media but this one hit me hard. Over the last decade we know that reaction channels have become a thing and they have all kind of become self proclaimed experts on everything. We as an audience don’t question their credentials or their expertise on a subject and just view their videos and put them on a pedestal. The biggest gainers of this wave have been foreign Youtubers. The channels which had hardly any subscribers or views jumped on the Indian bandwagon to increase their popularity.
There have been a lot of them who have propped up recently. There are a few channels who actually give respect to the content they are watching and to the culture of the people whose content they are reacting on but not everyone does that. Recently I saw a reaction of a Tamizh trailer reaction by an American reaction channel. The trailer was of the movie Amaran, a movie which is close to the heart of all the Indians. A story of courage, valor and sacrifice of Major Mukund Varadarajan. I have no issues with people watching something and saying it is not for them or they did not like the content they are watching but to outright make fun of what is happening on the screen is appalling.
Making fun of the person who isn’t alive and his family who went through tremendous pain shows what sort of people we have been supporting. The way they were laughing at Sai Pallavi, who is actually playing the role of the wife of the Major, Indhu Rebecca Varghese was horrible to watch. Knowing very well that this a story about a real life person and about his family and to still make fun of the characters in the movie is a new low. You don’t have to actually be a Army family to understand loss of human life and the impact it creates on the immediate family. One of the reactors says she does not connect to the sentiment as she is not from the region is the most ridiculous comment I have heard in recent times.
The fact of the matter is that all countries have their Military forces and this is a universal story. Even if we cannot resonate with their pain we can all relate to the loss the family faces when they lose a loved one. Here is a story of a wife who lost her husband, a kid who lost her father and parents who lost their son and all you could do is laugh at them? This is poor. I am sorry I have lost all respect to that channel and I at least will not watch any videos from any of them in that panel. I don’t have issues people criticising content of the film based on the making or the story etc but to make fun of characters knowing very well that this is not a work of fiction is something I cannot get past. People need to realise that none of these people have any attachment or connection to our films but just do it because they get lots of views and subscribers. I am not saying everyone is bad, there are very good ones who actually take an effort and these people are not them.
I don’t want to mention their channel or any names here as that is not my intention. When you watch something like that you just can’t look past it which is the reason for my rant.
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