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Boycott trend not the reason for Bollywood failures

Posted by: on: September 9, 2022

The year 2022 has been really poor for Bollywood as far as box office successes go. Very few films have actually done well and majority of the big star films have tanked badly this year. Majority of the media and critics have attributed this lack of success to the “Boycott Bollywood” trend which is being run by a few on social media. While this may have a miniscule impact on the business of a film but blaming everything on it is just living in denial. It is an easy way out isn’t it? Blame it on some unknown people on Social media for your failures and then continue to repeat the same mistakes. It has not been all doom and gloom for Bollywood though, they have had their successes through “Kashmir Files”, “Gangubai Kathiawadi” and “Bhool Bhulaiyaa 2”. If social media could influence people to boycott films, the above movies wouldn’t have been successful. Before people brand me as a hater, let me tell you that I grew up in Delhi and even though I am a Thamizhan, I grew up watching Hindi films more than Tamizh. Sure over the past decade or so that has changed as the content from Hindi does not excite me anymore except for few films here and there.

Here is my take though as to what is causing these failures.

Arrogance of the Bollywood Actors:

The actors in the Hindi film industry have always come across as arrogant and as someone who don’t give too much importance to their fans who support them unconditionally. Recently someone said that star power alone cannot bring audience to the theatres anymore in Bollywood, which is absolutely true. If the movies which released this year had released pre-pandemic, most of them would have been huge successes but again things have changed a lot recently. The biggest difference between the Southern stars and Bollywood is their relatability and humbleness. Something which is completely absent in majority of the current Bollywood stars. For example a statement like what Arjun Kapoor gave in his recent interview would never come out of any South Indian actor, star or not. The accessibility to more South Indian stars and their movies during the pandemic has caused this transformation in the Hindi audience which seems new to the stars Bollywood. An entire fraternity who has taken the audience for granted have now realised how important they are and why they should take them seriously. This is one of the major reasons why the Hindi films aren’t pulling in the crowd just by star power. This is the time to change and probably a change in attitude is warranted for the entire Hindi industry who has so far neglected their core audience and had started to think they are moving west with their content.

Remakes and lack of good content:

The second and most important reason for audience not coming to theatres is that most of the movies which has come out in theatres from Bollywood has been either remakes of famous South Indian movies or have been outdated content. Over the past 2 years Hindi audience have watched a lot of South Indian content on OTT and on YouTube and when you bring the same movies with just Hindi actors to theatres, the fans would obviously reject the same. When they see great content from other Industries in the country, the audience want something different from Hindi cinema as well which so far hasn’t happened this year. This is the major reason for audience to not show up in theatres as the non-remakes which have come to theatres this year have been outdated stories which the audience have seen multiple times in the past. When Bollywood starts making good content and if the word of mouth is good, I am sure the fans would rush to the theatres, “Boycott Trend” or not.

Rooted stories relatable to Indian Audience

Long time ago, Bollywood had stopped making content for Indian audience. The content made in Hindi cinema had started to cater to western sensibilities about 20 years ago. I agree that there are few directors like Anand L Rai and Anurag Kashyap who make rooted content but those are very limited. A regular movie goer will never relate to majority of movies made in Hindi cinema. The audience were accepting what was being served by Hindi cinema until couple of years ago have learnt now that you can make entertaining films while staying rooted to your region and culture. This is where South Indian cinema has always done well. The movies are always rooted in the local culture of the state which makes it easier for the audience to connect. Most of the Hindi films aren’t relatable to the audience which has made them distant from the content, no matter how good it might be

There is also some section of the audience who feel Bollywood spreads Hindu phobia which may be valid in some cases but that isn’t the major reason for the movies not doing well.

Bollywood has two of their biggest releases in the coming months. Brahmastra releasing today and Vikram Vedha releasing at the end of this month. Both these movies boast of great content and performances. The success of these two movies will further emphasize that good content will always succeed and audience will always want to watch such cinema.

The creators in Bollywood had gone into this comfort zone of not trying anything and just sticking to what they have been doing for years while all the other industries have moved ahead. They also had formed this arrogance and not caring about the viewers over the years and this year has been a reminder that audience is everything. If you disrespect them or take them for granted they will not respect or support you back. I hope this year has been that lesson for Bollywood and they will make some changes for good. Also they need to understand that just because Brahmastra or Vikram Vedha succeed doesn’t mean that they are off the hook and keep releasing substandard content. The audience will still reject that irrespective of who is starring in it.

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Have quality of movie reviews dipped in recent times?

Posted by: on: July 23, 2022

I grew up predominantly in the 90’s. My early tryst with movie reviews were through newspapers. We lived in Chennai and Hindu’s Friday feature was the only way to get a movie review at least till mid-90’s before satellite TV took over. Even though there were movie reviews in print in the 80’s & 90’s people went to the theatres solely based on either the cast or the director. Tamil cinema is one of the few industries where directors have the same pull as the actors. For example in 70’s & 80’s K Balachander, Mahendran, Balu Mahendra & Barathiraja had their own following and people will flock to theatres just to see their films. Even when movie reviews were prevalent in the print media in the 80’s word of mouth was still the preferred way of people finding out about the quality of a movie.

For example when a Rajini film released no one cared about reviews, you will see people standing in long queues to watch a film. Same with Kamal Hassan and other big stars. Once the first few shows were over, the audience talk will what will decide the fate of a film. Things have changed drastically over the past decade and with the advent of social media reviews are almost instant. While the audience post their reviews on Twitter while watching the film, there are 100’s of YouTube channels reviewing the movies as well. To be frank I have lots of respect for people who have their own YouTube channels. It takes courage to put yourself out there and talk about anything. There are a few creative channels while most of them are either reaction channels or movie review channels.

There are a few professional ones working for famous publications while others who have garnered subscribers through their content. I have no way of knowing credentials of any of these so called “Film experts” by just looking at their content though. It is very important for anyone who is reaching out to a large audience to understand that movie reviews are basically personal opinions. Something the experts these days seem to have forgotten. The popularity of their channel or the subscribers they have seems to have completely gotten to their head which makes for some cringe movie reviews. As a consumer of such reviews, the only thing I want to see is what the reviewer thinks about the film, what he/she likes or dislikes about the movie. I am not there to see some agenda driven rant or the reviewers trying to show off their knowledge of film making. As a common man I care a damn about some of the content of the reviews as it does not matter to me.

Also as a reviewer you need to steer clear of generalising. Everyone has the right to say they don’t like the movie but they cannot be under the illusion that they speak for others. The reason these “experts” have a huge following is because people actually respect their opinions. When that happens it also becomes the responsibility of the reviewers to stay balanced when they review the movies. Using their popularity to further their agenda or someone else’s agenda isn’t very ethical and that is the reason I steer clear of few of these channels these days.

The other irritating part about these YouTube channels is that they go looking for controversy as soon as some update on a movies comes about. A film releases it’s first single or a look or a teaser they immediately go on the streets with a mic and a camera asking people on the streets their review. Reviewing a movie is a tough art and being balanced is even tougher. I have hardly seen a few reviewers who give their opinion and let the audience make a call whether they would like to watch a film. That’s how it should be as trying to influence the audience is not why you review a movie.

The one thing everyone needs to understand is that there is nothing called a perfect film. A movie which is perfect for someone might not be for someone else. A film succeeds because there is something which keeps the viewers entertained throughout its runtime. That is exactly what the audience wants. Most of the reviews these days feel like they come right out of a film school. While it is good to show off your knowledge of film making, I feel that should be in a separate video and not in the review itself.

The biggest disappointment for me though is that while technology wise we have come a long way, the quality of movie critics has fallen in recent times. Things aren’t going to change much as in this age of competition people are ready to present controversial content to gather more views and subscribers. When that is what these channels aim for, you cannot expect them to give quality content to the viewers. The sad part is that the viewers also have gotten used to these substandard and agenda driven reviews that they seem to think that this is the norm. I have stopped watching majority of the review channels and only follow a few who I think try to provide balanced take on a film and leave rest to the viewers.

What do you think about movie reviews these days? Do you think they provide you with balanced views on a film? Or do you think they try to push their agenda on their viewers?

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Pan-India struggles for Tamizh Cinema & lack of promotions

Posted by: on: July 23, 2022

I grew up in the 80’s and 90’s, so I have seen both the Doordarshan times as well as the satellite television boom in the mid-90’s. Before Satellite television came to India in the early 90’s movie stars were extremely elusive to the fans. They were like this larger than life hero figures in the mind of the fans who only appeared in films. In those times this actually helped a lot with success of films for these stars. This is how the star culture was formed. Fans who do not see their heroes other than on movie screen or posters rushed to theatres to watch them on the big screen.

In a way Tamizh cinema still has that star value. The elusive nature of the Tamizh stars has always worked in their favour. You would normally not see Rajinikanth, Vijay, Ajith or any major superstar making too many public appearances. This surely has helped them to maintain that culture which we see in some of the next generation actors as well. This means that most of the movies in Tamizh cinema comes with little or zero promotions, especially the big star films. For example Vijay’s interview for Beast earlier this year was his first in years but again you can say that he at least appears for audio release functions.

This lacklustre promotions from the stars has trickled down to the female leads and the supporting cast as well in Tamizh cinema. In recent times we have seen majority of the cast not being present for any promotions of a film. For example “Vikram”, the industries biggest hit this year had no promotions from any of the cast except for Kamal Hassan, Naren and Gayathrie. Recently Aatharva’s “Kuruthi Aatam” released after lots of struggle but again except for the hero and the director, none of the others were involved in any promotions for the film.

The biggest issue though hampering Tamizh film industry is that the release of a film is unknown to anyone at most of the times. The director of “Kuruthi Aatam” said in an interview that he just knew a week before that his film is going to release. We see a trailer released for a film and hope it will release in the near future but we end up seeing the movie a year or two later in theatres. This also causes issues for the cast to make themselves available for promotions. I understand that getting screens and taking the movies to the audience has become a huge problem in the industry but again the makers are making it difficult for their movies to succeed if there isn’t enough time to market their films. You might have a great product but if the audience don’t know about it, they are not going to come and see it. This is the era of OTT and you need to reach the audience big time if you want them to leave their home to watch a film. The big star films are fine as the fans will come in huge numbers just by watching a good trailer, but again that is not true for smaller films.

The other elephant in the room for Tamizh cinema is the Pan-Indian films. If we look in the past, Tamizh film industry was kind of the pioneers for Pan-India success. Manirathnam had Roja and Bombay and then we had Shankar’s Indian, Robot & 2.0 all being successful ventures all through the country. The biggest thing Tamizh movie makers need to learn now is that not all films are going to be successful when released through the country. The recent success of Telugu & Kannada cinema has taught us that there are certain type of films which appeals to the Hindi speaking public.

The Tamizh actors are extremely lucky as they have formed a great market in Southern states especially in Kerala, Andhra Pradesh & Telangana but that’s not the case with Hindi audience. Yeah some percentage of the population knows some of the Tamizh actors through their dubbed films on TV but again that is not going to help sell the films there. The first thing is the content. It is very important as to what movies we are dubbing in Hindi language. The kind of cinema which would mostly work is Big mass masala films like Bahubali 1 & 2, Pushpa & KGF or Movies about our Indian culture like Karthikeya 2 or Nationalistic films well made like RRR. The second most important factor is promotions. People might say that Nikhil did not promote Karthikeya 2 nor did Dulqar for Sita Ramam but again these films did great in the Hindi market.

The reason for the same is that Telugu cinema has created a lot of goodwill with the Hindi audience. They have released the right kind of films with the right kind of promotions which has made the audience there to take notice of any film which comes from that industry. This is what Tamizh cinema has failed to do in the last few years. We are thinking like in the 90’s when Roja, Bombay, Indian succeeded we can just dub a film and release a trailer 10 days before the release and that will bring the audience to the theatre. It does not work that way now. In the 90’s before Satellite channels, just movie posters were enough to sell a film to the audience and if released at the right time people used to come to theatres. They did not have the alternatives they have now in terms of OTT or TV which meant that they had to look at cinemas for entertainment.

Now in this era where marketing and promotions are crucial just dubbing a film and releasing it in any language isn’t going to work. Tamizh cinema also has this very poor trend of releasing movie trailers just a week or 2 before the actual movie release giving the actors just about 6-7 days to do the promotions. That may work in Tamil Nadu but will not work in rest of the country. For example “Naane Varuven” movie touted to release on the 29th of September just saw a teaser release on the 15th of the same month. That is ridiculous but again Dhanush’s popularity means that the audience will make it to the theatres despite no promotions.

In the past 2 years we just dubbed Master, Valimai, Beast etc in Hindi and released them in theatres without any promotions. Most of the Hindi audience don’t even know what these films are, so you cannot expect them to come to theatres. For Vikram, Kamal tried his best but again the time for promotions was very less and he was the only one doing the same. If Tamizh cinema are really serious about going Pan-India with their films, they need to take a leaf out of Telugu and Kannada industry. They need to see how they promoted their films over the past few years and how they have made a market for themselves all over the country. I think the problem lies with the producers who want the film to go Pan-India but again cannot convince the actors to actually promote the films

Tamizh cinema needs to wake up and realise that the method which has been working for them for decades in the state isn’t going to help them sell films to different audience across the country. The producers should stop advertising a film as Pan-India if the actors aren’t game to aggressively promote their films all over the country. If the actors are happy to just have their films release in southern states, so be it, the producers to make the films for just that audience. The next big film which is going Pan-India is Ponniyin Selvan (PS1). The director is Manirathnam who has had huge success across the country with his films. The film is just 2 weeks away from coming in theatres but we haven’t seen any promotional activities. The movie is clashing with one of the biggest Hindi films of this year, Vikram Vedha and the crew is still not taking this seriously it seems.

PS1 is a film which has a possibility of succeeding all over India. It has a theme of Indian history which Hindi audience like and with right amount of promotions this might become Tamizh cinema’s biggest hit of the year. The only good thing about the cast of PS1 is that everyone is game to promote the films. Vikram, Jeyam Ravi and Karthi always promote their films well which works in favour of the makers. The film will take a huge opening in Tamil Nadu as it is our history and we will for sure flock the theatres to watch the film but again the film needs to be promoted aggressively in other states for it to succeed. Manirathnam has done this in the past with his Hindi films so I am hoping that he understands what needs to be done to take his film to the nook and corner of the country.

To be frank if PS1 fails in Hindi, I don’t think we have any chance of getting a successful Pan-Indian film in the future from our industry. The film has the right content and the right actors to go all out to take the film to the audience, so if this fails that means it will be on the makers to not give enough time for marketing. The good thing is that the movie stars Aishwarya Rai in an important role which means that there will be promotions at least in Mumbai but I don’t think that will be enough. If PS1 succeeds it might give a template to other makers from Tamizh cinema as to how to promote films which they seem to not aware of due to the no-marketing culture in the industry. The stars need to wake up and smell the coffee. They get paid ridiculous amount of money to act in a film and I feel they need to make an effort to help out the producers if they want to go Pan-India with the content.

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Aditi’s portrayal of Sameera in “Sammohanam” was effortless and graceful

Posted by: on: February 11, 2019

Sammohanam-1-700x540

Beautiful Aditi Rao Hydari from Sammohanam (Pic courtesy pinkvilla)

Let me start off with a confession, I haven’t watched any of Aditi Rao Hydari’s Hindi films except for Murder 3 few years ago. So, when I saw Mani Ratnam’s “Kaatru Veliyidai” last year, I started off with a clean slate. I was mesmerised with Aditi’s portrayal of Dr. Leela in Mani Ratnam’s rather confusing romantic tale between a fighter pilot and a MBBS doctor.

But watching Sammohanam last week further emphasised what a brilliant performer Aditi is. I don’t think anyone could have played the role of Sameera Rathod as brilliantly and gracefully as Aditi did in the film. I am not for once saying that Sammohanam is a classic, it was far from it. It was a feel-good entertainer which had a brilliant first half and a bizarre second half. The performances from the cast though cannot be faulted.

There were couple of scenes from the movie which lingers in my mind still, one where Sameera and Vijay have a conversation in the terrace and the other when Sameera hears Vijay say “I love you” in the climax and breaks down. Both those instances showed the range Aditi possesses as an actor and her ability to bring the right kind of emotion to every scene. Even in a space thriller like “Anthariksham”, which I watched yesterday only because Aditi was in it, he performance was brilliant and I really enjoyed her ability to speak through her eyes. Not many actors currently can do that.

Thanks to Mani Ratnam for bringing Aditi back to South Indian films. I am saying bringing back as she had begun her career down south in 2006 before moving to Hindi films. This is a fantastic time for female actors down south especially in Tamil. There are some strong characters being written for women by the young directors and the producers are now receptive to scripts with strong female leads. Even though Malayalam cinema has been doing this for a while, Tamil industry is finally catching up. Aditi Rao Hydari is a brilliant actor and I hope she gets more amazing characters to portray in the future. I also hope that she does more films down south as well as in a short career, she has managed to do some memorable roles here.

I haven’t still caught up Aditi’s Hindi films, and probably will do so in coming months. I just got done with her two Telugu films but her Hindi filmography is little longer, so will take a while for me to get to them. I also don’t normally write articles raving about actors on my blog but again Sameera Rathod of Sammohanam compelled me to write this and I am now a huge fan.

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Vishal, producer’s council and YouTube reviews

Posted by: on: May 23, 2017

The recently concluded producer’s council elections in Kollywood was laced with lots of controversies. Like the Nadigar Sangam elections actor Vishal was in the midst of the action surrounding the election. This article is not about the elections and let me conclude by saying that Vishal was elected as the president at the end of it all. The topic I wanted to touch was the press conference the new members of the council had after the win. Vishal who is the president requested the online reviewers to postpone their reviews by few days to help the movie industry.

It was an odd request to be frank. In this day and age, asking few YouTube reviewers to postpone their reviews isn’t going to stop people from voicing their opinions on social media. If Vishal and the new members think that things can be returned back to the olden days with the reviews being postponed, they are living in a dreamland. Let us for example take 90’s as a case study. I am not a movie historian and don’t have statistics but from my experience (Since that’s the decade I am more aware of), there weren’t so many movies releasing every week. We used to wait for big festivals like Pongal, Tamil New Year and Diwali to see big star movies. Only during such big festivals we used to see multiple movies release at one go. Now coming back to the current decade, there are 3-4 movies release every week. It is even hard to keep track of what the movies are and who is acting in it.

The producer’s council should first regulate the amount of movies being made and make sure that the movie they are producing has decent content. Releasing 200+ movies in a year is not going to help the industry. Some movies which release are so amateurish that it is hard to sit through. New producers wanting to enter the industry need to be educated as to how to choose a script before investing a huge sum of money. It is always easy place a blame on a soft target such as YouTube reviewers and call them as a reason for decreasing audience in the theatres but the truth is far from it.

Reviews are personal opinions, people are free to express their opinion in any platform they want. They are the people who go and spend money to watch the film. It’s not like all films are ripped apart, movies like Managaram, 8 thottakal, Bahubali, Aandavan Kattalai, Power Pandi, Pizza, NPNK etc. all got overwhelmingly positive responses from the reviewers. This is the age of good content and if the industry is producing mediocre content, they cannot cry about decreasing audience. I am not talking about piracy here, which is for a completely different topic. People are going to look for review before watching films and that is going to continue. No one is going to stop that. Taking a family of four to the theatre is an expensive ordeal. People would want to make sure that the expense is worthwhile. When we go to a store, the first thing we do before buying a product is to look for reviews. If majority of the users of the product have given positive reviews people purchase that product. In the age of digital media, you are never going to fight that.

If the content is good most of the reviews are going to be favourable. People do look at multiple reviews before making a call and if a movie is good not everyone is going to bad mouth a film. The producers need to get together and think about what they are producing and what content is being screened to the public. If you want people to watch films, reduce the number of movies being produced, produce good content, educate new producers to invest smartly and give the films enough time to publicize their content before release. These would some of the solutions to get the audience to the theatres. By asking reviewers to postpone their reviews, you are basically saying that even if the movie is bad, since we invested, let the people spend the money like they did in the 80’s and 90’s before they found out that the content was horrible. Sorry Vishal, that is not a solution and audience are never going to fall for that.

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Shahrukh detained at the airport is not a National calamity

Posted by: on: April 24, 2012

I posted this 3 years back and it seems like this issue has resurfaced again. It is funny how our celebrities can do anything to be in the news.

My Thoughts

No news has grabbed the headlines in the past few days more than Shahrukh’s detention at the US airport. Even swine flu had to take a back seat on the Indian media. Was the Indian superstar making a huge deal of the incident to promote his upcoming movie which is based on the same theme? May be, but Shahrukh has denied such claims. Yeah it was bad that Shahrukh was detained at the Airport for couple of hours but it’s not a National disaster. It was funny when a famous Bollywood actress claimed that Shahrukh is a “World” figure and should not have gone through such treatment.

The above statement is all that is wrong in India. If she had said something like any Indian should not be subjected to such treatment based on his religion or race, I would have had more respect for her sentiments but that was…

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Ra.One – A colossal disappointment

Posted by: on: December 21, 2011

Making a Sci-Fi movie in India is difficult. It is not something for which we have references from the past from our own industry. When director Shankar conceptualized Endhiran (Robot) in 2000 with Kamal Hassan in mind, he had to drop the plans due to lack of funds for a movie of such scale. The reason behind not many movies of this genre gracing Indian screens. The scenario in the recent times has changed a lot. Hindi movies aka Bollywood has always enjoyed more money than the other industries in India owing to their popularity and reach. So when Ra.one was announced my expectation was automatically raised.

When Endhiran came in 2010 (a year before Ra.One) people had nothing to compare it with in the Indian film history. Obviously it is a beaten to death genre in Hollywood where countless such movies are made and are way ahead from what Shankar and Anubhav Sinha could offer. Endhiran had its flaws but was entertaining. The movie had an experienced director at its helm and one of the greatest entertainers in Indian cinema playing the lead. The movie was a super hit and was loved by all (Well mostly). Endhiran had an advantage which Ra.One did not, it was the first movie of its type to grace the Indian screens and did not have too many Indian movies to be compared with (Even though in 2002 Upendra had already made a movie in similar theme).

Ra.One had a lot to live up to. It had to be better than Endhiran in every department. It was being made at a larger scale; it was being made in 3D and had one of the biggest superstars in Indian cinema starring in it. The movie released with lots of hype and Shahrukh went out of the way in promoting Ra.One. When I watched the movie I had lots of expectation. The concept of the move was interesting but the execution was amateurish. The special effect was obviously great but the story and screen play lacked substance. Shahrukh’s act as a Tamilian also was also in bad taste, I am not sure how many years Bollywood is going to stick with Mahmood’ s version of Tamilian from the 70’s. It’s boring and it is kind of irritating to say the least.

When Shahrukh went to Chennai to promote the movie I actually thought that his Shekhar Subramaniam might be different than the normal Tamil caricature Bollywood movies have but it was not to be. That was only a part of the issue with the movie as thankfully Shekhar dies within 30 minutes into the movie. The Game (Ra.One) used as the premise to move the movie forward made no sense. I will be surprised if anyone in their right mind would buy such a game. Starting from the presentation at the start of the movie in a UK gaming company which was surprisingly in Hindi with a host of English people in the crowd, the movie had gaping holes which was hard to look past.

The Ra.One game was the most mysterious one as if either of the characters can only be killed in the third level why have the first two levels at all? Why was there a Ra.One suit at all when no one can play as him? If the either of the characters can only be killed with their HART’s on, then why Ra.One (The bad one) went searching for it in India when it could be killed having it? There are lots of questions which arose while watching the movie. The only silver lining was obviously the “Chammak Challo” song, but again not sure which kids birthday party will have skimpily clad women dancing. Shahrukh obviously put his heart and soul in to this movie and was sure one of the positives to come out of the movie.

But overall the movie was a great disappointment. With such a grand budget at hand the director/writer could have spent some time in writing a better script. I would like to laud Shahrukh for attempting such a movie but for sure could have chosen a better script and probably a better director to execute it on the screen. The movie might have run on the hype but for sure was way below par on content. Shahrukh has Don 2 coming this weekend and I sincerely hope that it is better than Ra.One. This time at the helm is Farhan Akthar who is for sure a director of better pedigree than Anubhav Sinha and I am sure that this will turn out to be a better outing for the superstar.

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Ajeesh wins “Upcoming” singer of 2010 award

Posted by: on: October 3, 2011

Airtel Super Singer 2008 winner Ajeesh won “Upcoming Singer” award in the Mirchi music awards. Ajeesh who sang the song “Iduvarai” from Goa along with Andrea won this award last week. The pair had also won the best duet award for the same song earlier and this is for sure a proud moment for Ajeesh. Ajeesh won the last serious competition I watched on television so it was great to see him win an award on his very first song.

Ajeesh is an extremely talented singer and I hope that he sings more hit songs in the future and wins many more awards.

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Music has no language

Posted by: on: February 10, 2011

Recently I heard a Kannada song and got instantly hooked on to the same. Even though I did not understand much in terms of lyrics, the song was so addictive. This brings me to the question that why people put so much emphasis on language. I remember few years back when I was in college here in the US, I happened to go out with a bunch of other south Indian friends. I had just landed in the US, so I happened to have some movie audio cassettes in my mother tongue with me at that time. I took those with me during that trip and since no one had any other options, offered to play them. These were songs from a movie which was popular in all the languages but the guys were completely opposed to playing that cassette. They were ready to listen to the radio but not that song in any other language. The reason given was that they were not able to understand the lyrics and this was a song which was there in their language already. This is just an example and there are people from various languages who despise listening to any song which he/she does not understand.

That was very strange to me. The reason I am calling that strange is that, we hear so many international songs which we don’t understand. Take for example, Ricky Martin’s 1998 world cup soccer song or the “Livin’ la Vida Loca” song after that. Everybody was crazy about those songs at that time but very few actually understood what those songs meant. They enjoyed it because of the rhythm and the music in those songs. I have seen people listening to Spanish songs, how many of us understand or speak Spanish? We are ready to listen to Korean, Arabic, Spanish, German etc but not songs from other Indian languages. Is our so called diversity coming into play here too?

I feel that music is something which is beyond boundaries. I can hear to any song in any language and just appreciate the music and forget about the rest. I know there are lots of them like myself in that regard. India is varied and has different languages. Each language has their own style of music which is enjoyable in terms of their uniqueness. I listen and enjoy any song to which I am exposed to. It can be any language, any meaning I don’t care, if the music is good I will listen. Music has such a quality which brings down the barriers. How do you explain a Hindi song winning the “Best Original Song” at the Oscars? I am sure neither the international audience nor the jury had a clue what the song meant. That’s the power of music, it’s a universal language.

I currently have a CD with me which has Tamil, Malayalam, Telugu and Kannada songs in them. I have an entire CD with just Hindi songs. Except Hindi the other languages I can understand a little bit when spoken but have no clue what any of those songs mean in the entirety. If I like a song from a language which I don’t understand I make a conscious effort to find out the meaning. In this day and age, technology also helps in bridging the gap as anything and everything is available over the internet. I always appreciate people who post comments on internet such as“The song is beautiful, can someone explain the lyrics please?” That shows that the person is a music lover and is making an effort to try and put meaning to what he is listening.

People in Indian speak about national integration and keep fighting over languages all the time but at least they can keep music out of it. I hope that this does not come out as preaching as it is not meant to be that way. I was just trying to make a simple point about how music can bring people together and we should not block ourselves out of that unity. If we do allow ourselves to enjoy and appreciate music from other Indian languages, we might actually grow to appreciate the varying cultures within our country. We might even see that our country might actually be able to give a meaning to the phrase “Unity in Diversity”, which I feel still exists only in books.

Please leave your thoughts and tell me what you feel about the topic.

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Endhiran trailer rocks!!

Posted by: on: August 2, 2010

Finally the long awaited Endhiran audio release took place in a grand manner in Malaysia yesterday. Lots of prominent Kollywood stars graced the occasion and the most important part of the evening was that the official Endhiran trailer was screened at the function. The trailer was breathtaking and the visuals in the trailers were amazing. Aishwarya Rai Bachan and Rajini combo was looking cool on screen. Aishwarya was looking much better than in Ravana/Ravanan.

It seems like a movie which will be different to the other Rajini movies and I am very much looking forward to its release. Our Super Star as the scientist was rocking and looks very young. Good news for us fans is that the movie will grace the theaters in September. I am sure that this movie will be a major hit and will be another feather in the cap of Rajini/Shankar/Rahman combination.

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