The recently concluded producer’s council elections in Kollywood was laced with lots of controversies. Like the Nadigar Sangam elections actor Vishal was in the midst of the action surrounding the election. This article is not about the elections and let me conclude by saying that Vishal was elected as the president at the end of it all. The topic I wanted to touch was the press conference the new members of the council had after the win. Vishal who is the president requested the online reviewers to postpone their reviews by few days to help the movie industry.
It was an odd request to be frank. In this day and age, asking few YouTube reviewers to postpone their reviews isn’t going to stop people from voicing their opinions on social media. If Vishal and the new members think that things can be returned back to the olden days with the reviews being postponed, they are living in a dreamland. Let us for example take 90’s as a case study. I am not a movie historian and don’t have statistics but from my experience (Since that’s the decade I am more aware of), there weren’t so many movies releasing every week. We used to wait for big festivals like Pongal, Tamil New Year and Diwali to see big star movies. Only during such big festivals we used to see multiple movies release at one go. Now coming back to the current decade, there are 3-4 movies release every week. It is even hard to keep track of what the movies are and who is acting in it.
The producer’s council should first regulate the amount of movies being made and make sure that the movie they are producing has decent content. Releasing 200+ movies in a year is not going to help the industry. Some movies which release are so amateurish that it is hard to sit through. New producers wanting to enter the industry need to be educated as to how to choose a script before investing a huge sum of money. It is always easy place a blame on a soft target such as YouTube reviewers and call them as a reason for decreasing audience in the theatres but the truth is far from it.
Reviews are personal opinions, people are free to express their opinion in any platform they want. They are the people who go and spend money to watch the film. It’s not like all films are ripped apart, movies like Managaram, 8 thottakal, Bahubali, Aandavan Kattalai, Power Pandi, Pizza, NPNK etc. all got overwhelmingly positive responses from the reviewers. This is the age of good content and if the industry is producing mediocre content, they cannot cry about decreasing audience. I am not talking about piracy here, which is for a completely different topic. People are going to look for review before watching films and that is going to continue. No one is going to stop that. Taking a family of four to the theatre is an expensive ordeal. People would want to make sure that the expense is worthwhile. When we go to a store, the first thing we do before buying a product is to look for reviews. If majority of the users of the product have given positive reviews people purchase that product. In the age of digital media, you are never going to fight that.
If the content is good most of the reviews are going to be favourable. People do look at multiple reviews before making a call and if a movie is good not everyone is going to bad mouth a film. The producers need to get together and think about what they are producing and what content is being screened to the public. If you want people to watch films, reduce the number of movies being produced, produce good content, educate new producers to invest smartly and give the films enough time to publicize their content before release. These would some of the solutions to get the audience to the theatres. By asking reviewers to postpone their reviews, you are basically saying that even if the movie is bad, since we invested, let the people spend the money like they did in the 80’s and 90’s before they found out that the content was horrible. Sorry Vishal, that is not a solution and audience are never going to fall for that.