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Two years ago I wrote an article about how Tamizh cinema is failing the Pan-India test and how their lack of promotions causes lack of visibility of their content. The want to have a largely successful Pan-India film also has compromised quality of the well known Tamizh masala films. Tamizh cinema is not alien to Pan-Indian success. The current YouTube generation do not realise how big of a hit movies like Roja and Bombay were. These were the days before people only cared about content and did not care about how much money the movies made.
There were also Shankar’s movies like Indian (Hindustani), Enthiran and 2.0 which were pan-India success stories. So in a way Tamizh cinema was the pioneer in Pan-Indian films. Not only movies Tamizh cinema also produced first pan-Indian stars. So this is not something Tamizh cinema should be concerned about as they have nothing to prove. Tamizh cinema was never known for high budget extravaganzas like how Telugu cinema always did. Yeah Tamizh industry made mindless action films as well but again those were rarely successful. The only kind of films which actually were successful were movies with decent story line or movies with some message like the ones S Shankar made.
Now with the pressure of making films which breaks the 1000 cr barrier, Tamizh cinema has forgotten what made them tick over the years. Nothing against movies like Kanguva which is a great attempt but again the want to make a highly successful film the industry is trying to manufacture films which is never going to work. To be frank except for Telugu cinema none of the other industries are able to make movies which continuously match their own success. Kannada industry which put itself on the map with KGF 1 & 2 could not make another film with the same success. I wouldn’t include Kantara with KGF as they are not the same kind of films.
If what we have seen over the past 2 years is any indication Tamizh cinema is more comfortable in generating good content without having to try too hard to impress the wide audience. The movies which were made for local audience without the intention of going pan-India are the movies which actually went across borders and was liked by everyone. This exactly has been the template of Malayalam cinema as well. They have been concentrating on good content and while they might have not made a 1000 cr film, they don’t seem to care about the same.
What Tamizh cinema has shown over the past 2 years is the same. The industry is more comfortable creating good content and not very adept in creating this big scale put together films which other industries are more capable of. Even the big star masala films which have been successful over the past couple of years have been different content with good film making. The only star who has been successful despite questionable content has been Thalapathy Vijay but that cannot be taken as the norm. Even Vijay has collaborated with good directors and has produced movies like Thuppaki, Kaththi and Leo over the last decade. Vijay has a huge fan base which makes his films kind of “content proof” if you want to call it that.
This year we have had brilliant films come out of Tamizh cinema and has been loved by everyone irrespective of the language they speak but again none of these films were large scale films. I am not saying the industry should not try to make films for box office success but again when Manirathnam or Shankar made those films in the 90’s they did not think that they are making a pan-Indian film. They made the films for Tamizh audience but the content took the films across India. The want to manufacture a film to appeal to larger audience will never work. The reason Telugu cinema is successful is because, that has been their strength over the years.
It is okay to be known as the industry which creates good content like Malayalam cinema rather than going for glory with half baked content in the name of pan-India. The success of movies of Meiazhagan, Vaazhai, Lubber Pandu, Maharaja, Amaran etc should tell the film makers as to what kind of films the audience is expecting. Tamizh cinema has always been experimental but again it has always been with a good story and film making. I hope we go back to the roots and make the kind of films we are known for and if that becomes pan-India success then that should be a bonus.
After Thalapathy Vijay announced that his next film will be his last due to his foray into politics, there have been lots of speculation about who the next Superstar in Tamizh cinema would be. Vijay himself in is speech mentioned passing on his baton to Sivakarthikeyan (SK) but again the discussions are still on. Lots of YouTube media channels have also had discussions to analyse as to who will take over and become the next superstar in the coming years.
The discussions are hot at the moment after the grand success of Amaran recently in theatres. Funnily enough Amaran isn’t the typical Tamizh superstar film. The speculation about SK becoming the next superstar is at it’s peak though after this success. The bane of Superstars in Tamizh cinema though is that once you become one your range and options in the commercial space decreases. Even though this is not the case with Malayalam cinema, Tamizh, Kannada and Telugu cinema superstars face this fate. For example Mammootty can remain superstar in Malayalam and still do movies like Kaathal, Peranbu, Nanpakal Nerathy Mayakkam kind of films but in other Southern industries superstars cannot do that.
Lets take Superstar Rajinikanth for example, he has been trying to branch out and make different kind of films but has not been that successful. His recent Vettaiyan was a different kind of film for the superstar but wasn’t that kindly received by the audience who wanted more mass which apparently was missing in the film. Technically if you see Tamil Cinema has only had 4 genuine superstars, MGR, Rajinikanth, Vijay and Ajith. I wouldn’t place Sivaji Ganesan, Kamal Hassan, Suriya, Vikram etc in that space as they never compromised on content and always did different films through their careers. If Vikram and Surya became superstars they wouldn’t have been able to do a Thangalaan or Jai Bhim respectively.
This is the reason I feel Tamizh cinema does not need another superstar. Sivakarthikeyan, Harish Kalyan. kavin etc who are the young stars of Tamizh industry have been dabbling with some different subjects in recent times which has been refreshing. For example SK’s Maveeran is the most original superhero movie in recent times and if he does graduate to become a superstar, he would not be able to do another film like that. Even though Vijay and Ajith have tried to branch out and do something different they still have to remain inside their superstar circle and cannot experiment too much. This kind of creates sameness in the type of content they are involved in. We cannot blame the stars of these states though as the audience themselves do not want to see them in movies which do not present them in larger than life characters.
While the audience is happy to see SK now in a realistic portrayal of Major Mukund Varadharajan in Amaran, they may not be able to see him such roles if he were to become a superstar. With superstardom the budgets increase and the content takes a hit at most times. The movies might collect a lot but again it will not mean it is good cinema. Luckily so far in Tamizh cinema the current superstars have managed to dance around their superstardom to do some different roles which is due to their collaboration with some fantastic young directors but it is not the case all the time. This is the reason I do not want to see another superstar in Tamizh cinema. These young actors should take Vijay Sethupathy as an example and work towards becoming the stars who value the content and do not fear dabbling with different roles. Vikram is an example as well as he can still do a Deiva Thirumagal and Thangalaan without having to worry about his market. If you are a superstar I don’t think you can do that.
For the sake of the betterment of Tamizh cinema, I hope the young actors remain the stars they are and continue to give us fresh subjects and original content like they have been doing over the past few years. I don’t think there needs to be a desperate attempt to create another superstar in Tamizh cinema unless we can treat superstardom like how Malayalam cinema does.
Couple of days back I was watching our legendary film director K Balachander (KB) on an interview on NDTV-Hindu. Balachander has always struck me as a person who has very naturally transitioned to the modern cinema and has not be caught in a time warp like few others from his generation. He has been pretty gracious in appreciating work of current directors and has often publicly praised them in the media. KB also was the first movie director who forayed into satellite television. He produced and directed various down to earth, high quality television serials.
His serials had the realism and were never over the top. So that brings me to the current topic, when the interviewer asked him about the current television scenario, he said that news channels are more interesting to watch than the mega-serials and reality shows. I kind of agree with him. If you think, aside from the sports channels and News channels, the rest of the programming can be categorized into, movies, serials and Reality shows.
The mega serials are over the top, hard to believe and mostly a cry-fest. The reality shows contrary to their name has hardly any realism and movie shows are well, movie shows. The advent of reality shows in Indian television has eaten into the primetime for most of the TV channels in India. The shows look like scripted and rehearsed with no realism. They are also sometimes inappropriate and not a “Watch with the family” types. So let’s look at what the news channels bring to the plate. They have the same star interviews, news around the world, debate shows, showcase sports and other talents across India.
To be frank I feel that a channel like NDTV-Hindu has much more interesting programming compared to probably a Sun TV or a Sony TV. The news channel interviews do not use the regular superlatives to introduce an actor, like probably a Karan Johar does on “Koffee with Karan”. The interviews are much more interesting to watch and actually give a better perspective of the person than watching them on a regular entertainment channel. There are few exceptions though like Star Vijay which has much more balanced programming. Having said that I believe that to each their own and respect individual preferences.
But do I enjoy watching a NDTV-Hindu more than a Sun TV? Yes I do and I totally agree with KB sir. He also said that he would be directing another television serial pretty soon and I am sure that he will bring the necessary realism to television which has been missing altogether in recent times.
Lunch time talk
Posted on: April 17, 2008
During lunch time my friends and I normally discuss about something or the other to kill time. The topics of discussion range from Sports to Politics. We discuss about Tendulkar as well as Sharukh Khan. Sometimes even controversial topics from the happenings in the current Indian politics. Couple of days back we were just sitting at the table talking about the comics we used to read when we were kids and suddenly the topic changed to the cartoons we used to watch. Everyone remembered the spiderman, He-Man and the other cartoons which used to come on DD at that time.
When we were growing up we just had one channel on television and had no options but come to think of it that was not a bad thing. We were wondering as to how the quality of programs in television has changed in the last 15 years or so. Even though the options for us as kids was very less the quality of entertainment was actually much better then what we have right now. The content and the variety of programs on DD was actually much better than the “Mega” serials we see on all TV channels these days. Those days not having too many options made sure that kids went outside to play more often than what we see from kids in this generation.
These days the programs on television is mostly based on movies. Every channel will have same type of programs which will be like Movie Reviews, Song Countdowns, Movie Countdowns, Star interviews and inbetween those lots of ads. While these programs are entertaining it doesnt stop us from flipping channels at regular intervals. There are not too many programs these days which are different and unique and which does not touch upon cinema. Things were different 15-20 years back, we had lots of quality entertainment of DD those days. Even though all of us cursed DD for their constant interruptions and their sometimes annoying coverage of sports and stuff, they did have some great content.
Nobody can forget the classics such as “Vikram Aur Betaal”, “Fauji”, “Byomkesh Bakshi”, “Malgudi Days”, “Nukkad” etc. DD was great for kids too with cartoons such as Spiderman, He-Man, Shazzam, Junglebook and also some serials such as Indradanush which as a kid I used to love to watch. The variety was great I have missed out so many other great DD seriels and programs which we used to enjoy watching those days with less ad breaks. Television used to be true family entertainment. Parents never had to worry too much regarding inappropriate content if watching with kids. These days parents are always at high alert making sure that they change the channels at the right moment mostly to some sports or discovery or to some news channel.
Well even though I used to hate Door Darshan at that time, when we look back the best TV viewing experiance was only when we just had one channel. Anyways thats my opinion as I cannot stand the nonsense dished out these days on television in form of entertainment. Well DD might have taken a backseat these days with the advent of cable networks in India but in terms of quality of content they were way ahead.
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